About Norway’s best AS and Norway’s best Group AS

NBG is at the forefront of integrated destination development, and our current operations are built around year-round destinations in Flåm, Myrkdalen and Narvik. For more than 25 years, we have positioned Flåm, with the Flåm Railway and the Nærøyfjord, as one of Norway’s most popular destinations. In the powder paradise of Myrkdalen, with Myrkdalen Mountain Village, we operate the largest ski destination in Western Norway. In the north, we own Narvikfjellet in Narvik and Polar Park in Bardu, the world’s northernmost wildlife park. In addition, the company has activities in Aurland, Lærdal, Geiranger and Oslo.

NBG has annual revenues of more than NOK 850 million, employs over 500 full-time and part-time staff, and welcomes around 2 million guests each year. In addition to our destination development activities, the NBG Group also owns the innovative company The Fjords, which offers unique zero-emission travel experiences on Norwegian fjords, as well as a 50 per cent ownership stake in the iconic Flåm Railway.

NBG is not only a tourism group, we are also a community builder with a strong ambition to create positive ripple effects and attractive local communities where we operate. The results of our activities include:

• Profitable, year-round tourism and hundreds of attractive year-round jobs
• Business spin-offs and new ventures
• Norway’s leading year-round and integrated destinations
• A strong centre of expertise within tourism
• World-class guest experiences
• Attractive and vibrant local communities for residents

Norway’s best AS

Norway’s best AS is the operating company of the NBG Group. In Flåm and Myrkdalen, the company owns and operates four hotels, 14 restaurants and a bakery. It also operates the Flåm Railway Museum and Aurland Shoe Factory. In Narvik, the company operates activities at Narvikfjellet, and in Bardu it operates Polar Park, the world’s northernmost wildlife park.

Norway’s best AS has a large commercial department responsible for marketing and sales of its own products and those of other operators to guests worldwide. In addition, the company provides shared support functions within HR, finance, technology and communications.

Myrkdalen Fjellandsby AS

Myrkdalen Fjellandsby is the largest ski resort in Western Norway and has experienced strong growth since 2000, with a land bank of approximately 1,800 units.

Today, the ski resort comprises nine lifts and more than 20 slopes, a hotel, apartments, nine food and beverage outlets, a sports shop and ski rental facilities. The property company develops and sells plots and apartments.

Flåmsbana AS

Flåmsbana AS is jointly owned by Vygruppen and NBG, each holding a 50 per cent stake. The company operates and develops the unique and iconic flagship product Flåm Railway, one of Norway’s most attractive tourism products.

Key facts about the Flåm Railway:

• 20 km of engineering excellence from fjord to mountain
• Ten daily departures in each direction during the peak season, with a daily capacity of up to 10,000 guests
• Approximately 1 million passengers in a normal year

The Fjords DA

The Fjords DA develops and operates unique, zero-emission travel experiences in the Norwegian fjord landscape.

Key facts about The Fjords:

• Three innovative zero-emission Seasight vessels in Vision class
• Year-round operations on the Nærøyfjord and in the Oslofjord, and summer operations in Geiranger
• Approximately 600,000 guests in a normal year

Read more about The Fjords and our ships here.

Destination Narvik

Destination Narvik includes our ownership of Narvikfjellet AS and Polar Park in Bardu, both of which were added to our portfolio in December 2025.

Narvikfjellet AS

Narvikfjellet AS, an operating company, manages the resort, gondola, and facilities at Narvikfjellet on a year-round basis, including accommodation and food services. The company operates under a management agreement with Narvikfjellet Allmenn, which owns all the facilities.

Polar Park

Polar Park, located in Bardu municipality in Northern Norway, is the world’s northernmost wildlife park. Surrounded by natural landscapes, it provides a unique experience for visitors. Polar Park focuses on the Nordic wilderness and operates as both a wildlife park and an educational destination.

The history of Norway’s best Group

Norway’s Best Group AS, formerly Aurland Ressursutvikling AS, and its wholly owned subsidiary Norway’s best AS, formerly Flåm AS, together with alliance partners in partly owned companies and other local tourism operators, have contributed to the development of Flåm as a world-class destination.

When the company was established in 1997, both the Flåm Railway and the tourism industry in the Sognefjord region had been in long-term decline. Local ownership of the tourism initiative was therefore established. Through strong customer orientation, a clear understanding of the region’s potential and significant investments, the Flåm Railway has since been positioned as a world-renowned tourist railway, and Flåm as a flagship destination in the international tourism market. The development of Flåm has become a source of inspiration for the wider Norwegian tourism industry.

Approximately 1.5 million guests from more than 150 different countries visit Flåm each year. In 2019, Flåm was ranked as the world’s seventh most popular cruise port, and number one in Scandinavia. Thanks to the Flåm model, cruise guests generate substantial local value creation.

Tourism turnover in Aurland municipality has grown from NOK 80 million in 1998 to more than NOK 1.6 billion in 2024. Tourism now accounts for 70 per cent of the municipality’s total turnover. The strategic focus on tourism development in Flåm has contributed to extensive business spin-offs, several hundred year-round jobs and population growth.

Schage Eiendom was one of the initiators behind the establishment of Myrkdalen Fjellandsby AS in the late 1990s. Since then, more than 600 holiday homes have been built, along with hotels, shops, restaurants, two chairlifts and several other ski lifts. This represents substantial total investments.

In April 2020, Norway’s best Group AS and Myrkdalen Fjellandsby AS merged. The merged company is one of Norway’s largest tourism operators, with annual revenues of up to NOK 1 billion across all affiliated companies.

The merger represents a perfect combination of fjord and mountain, mountain and fjord. Flåm is one of the world’s most popular destinations, with peak visitor numbers during the summer season. Myrkdalen is a popular winter destination, with a clear development strategy focused on active, year-round tourism.

In 2024, we increased our ownership in The Fjords to 100 per cent, having previously owned 50 per cent together with Fjord1. This positions us strongly to further invest in the development of innovative, zero-emission travel experiences in selected Norwegian fjords.

In December 2025, we acquired ownership of Narvikfjellet AS in Narvik and Polar Park in Bardu, the world’s northernmost wildlife park. This forms part of our strategy to strengthen our overall product portfolio by engaging in other attractive destinations across Norway.

Executive Management Team

• Per Brochmann - CEO
• Helene M. Bjørnø - CCO
• Bent-Cato Danielsen - COO
• Frode Rokne - CFO
• Arve Tokvam - Head of Communication & Strategy
• Nils Asbjørn Lie - HR Director
• Jakob Manne - CTO
• John Vonli - General Manager The Fjords

The Future

Norway’s best Group has strong regional roots in the areas around Flåm and Myrkdalen. Our core expertise lies in developing integrated, year-round destinations. Based on the Flåm model, we have a national ambition and see significant potential within the Norwegian tourism industry. Tourism remains a sector with considerable growth potential, a need for further professionalisation and a more sustainable approach to management and development. A national strategy that includes engagement in high-quality destinations and products across Norway is therefore a natural next step for us.

Stronger international distribution capacity and a clearer national position will generate increased traffic to all our selected destinations. Norway’s Best aims to become a strong and leading Norwegian brand in the international tourism market, recognised for its outstanding portfolio of spectacular nature- and culture-based experiences.

Sustainability

Norway’s best Group AS aims to lead the way towards more sustainable tourism. We take a holistic approach to sustainability and strive to be a relevant and responsible tourism operator. We adapt to future needs and challenges while taking into account the environment, local culture and the people affected by tourism. For us, sustainability is about balancing sound economic growth and attractive year-round jobs with respect for nature and close interaction with the local communities in which we operate.

Sustainable investments form the foundation of our relevance as a tourism operator, and year-round employment is essential to securing expertise, long-term development capacity and vibrant local communities.

We value diversity and actively work to promote inclusion. Caring for nature is at the heart of everything we do.

Transport accounts for the largest share of climate emissions within tourism. For this reason, we have prioritised the electrification and efficiency of transport on land and at sea, and we will continue to invest in this area.

We are committed to ensuring local and responsible food production, reducing food waste and sharing our food philosophy.